Here are some actionable things you can do today whether you are just starting your blog or have been blogging for several years and want to take your blog to the next level.
1) Change Your Mindset
You become what you tell yourself.
If you tell yourself you’re just a hobby blogger (which is ok if you want to be but I’m guessing you would like to make at least a little money because you’re reading this article) that is what you will be.
Shift your mindset and start thinking like a professional blogger.
2) Focus on organic search traffic from Google
Social media is important.
As a beginning blogger, you’ve probably started building small, strong community.
But to really kick your traffic up a notch, which is the key to turning your blog into a business, focus on search engine optimization (SEO) of your blog content.
3) Focus on Pinterest
This is related to #2 above. Pinterest is no longer a social media platform – it’s a visual search engine.
Eye-catching pins with keywords in board titles, descriptions, and pin descriptions can drive traffic to your blog even if you don’t have a lot of followers on Pinterest.
4) Give them what they’re looking for
Take a look at what you want to write vs. what people are searching for in your niche. You need to find the intersection between those two things.
Of course, you have to write content you’re excited about, and you must put your own spin on it, but writing about things you know people are commonly interested is very important.
5) Set concrete goals
Making “fuzzy” goals feels good but it’s hard to know if you’ve achieved those. An example of a fuzzy goal is “get more traffic”.
To increase the growth of your blogging business, you have to get tough and set specific goals. More importantly, you need to set benchmarks so you know if you’re achieved them or not.
An example of a concrete, measurable goal would be “increase my blog traffic by 5,000 visitors a month by July.
6) Create an offer for brands
Whether you put it into a formal pitch or just write it down somewhere for your reference, put together a list of how you would promote a product or service on your blog.
Ask yourself: “What can I offer brands and why is it valuable to them?”
For example, 1 blog post, sharing of that blog post across all your social media channels, and 3 additional social posts.
That way you can clearly communicate to a brand what they will receive for the compensation they may provide.
7) Know your worth
Even a blogger with only a few blog posts has worth.
Your time is worth something. You are probably very influential among your small group of friends and fans.
It takes time, and often money, to set up and run a blog. In my opinion, every blogger should at least ask $25 for a blog post (that doesn’t mean you will get it but practice asking now when the stakes are low).
8) Start reaching out to brands
They may say no now, and you may have to do some work for “free” (in exchange for product… keep in mind this does actually have value), but what you are gaining at this point is practice building relationships, a gauge on how much time it actually takes you to promote a brand (you should be tracking this for future reference), and a better idea of what you should be charging for sponsorships.
If you need help putting together a package, pitch letter, or media kit let me know.
9) Stop succumbing to comparison
It’s hard. Believe me, I know. I am sooooo guilty of this.
But stop comparing yourself to others and letting it make you feel like you aren’t good enough. Stop killing your great ideas because you just saw someone else write about the same thing.
Spoiler alert: pretty much every topic under the sun has already been written about. But no one has, or can, do it the way you can. So go for it anyway!
Ruth says
Thanks so much for this post as I feel like I am just going around and around and getting nowhere, ready to give up. I think my letter is wrong that I am sending companies and that is my downfall. I have a media kit.
I need help
Jessica Rhae says
I understanding how frustrating it can be sometimes. Pitch letters don’t have to be anything fancy but do need to be very clear and focus on what you can offer the brand. Also, which I am sure you already know, each pitch should be individual to the customer and product/service. Hang in there.
Colby says
I’d be interested in reading more about #7. One thing I always like to consider is what is my time worth? For instance if the sponsored post takes me 8 hours to produce shouldn’t I at least get paid for 8 hours of work? Not to mention the thousands of hours I put into building my platform.
Jessica Rhae says
@Colby
I do factor the time required in my fee. An average sponsored post takes me 6 hours (some more, some less) so I started there. But, yes, as you mentioned, you need to factor in things like the time you’ve spend building a community worth advertising to, the costs of running a blog, etc. I know a couple people want to know how I calculate my fees so that will be one of my next blog posts.
Emma says
Ahh thank you so much for these amazing tips. I’m embarrassed to admit this but I finally started focusing on Pinterest this year (my whole focus was around Instagram!) and I’ve already seen a difference. Do you have any blog posts or tips to improving your pinterest strategy?
xo, emma
http://www.emmasedition.com
Jessica Rhae says
Hi Emma. I’ve been on Pinterest for a long time but didn’t start taking it really serious until a little over a year ago. Years ago, it wasn’t the powerful search engine is now. I do have a few blog posts about Pinterest in the works but they aren’t finished yet. Stay tuned! 🙂
Hindy Pearson says
Great post! I’m most guilty of not seeing my blog as a business. I think it’s partly a lack of self confidence, feeling like who am I and what could I possibly have to offer. Sad really because intellectually I don’t believe that. Pinterest has been great, and since I’ve started focusing more on it I’ve noticed a difference in traffic.
Jessica Rhae says
Imposter syndrome is real. We all get feeling we’re not good enough when we start comparing ourselves to others. Switching to a “business” mindset really did help me though. I went from “some lady typing on her keyboard in her pajamas” to focused and confident in what I did do well. It also helps to remember that you ALWAYS know more than someone else. Those are the people that are our ideal audience, not the other bloggers and trainers we’re friends with online.